How to Write a Stone Listing That Actually Converts Buyers

Buyers Are Solving a Problem — Help Them Faster

When a buyer searches for "Italian White Marble Slabs" on LithoPrime, they have a project in mind. Your listing's job is to provide confirmation as quickly and completely as possible.

The Title Is Your First Filter

Weak: "Premium Stone Slabs Available"
Strong: "Carrara White Marble Slabs — Polished, 2cm & 3cm, Export Ready"

Front-Load the Specifications

Within the first paragraph, include: stone variety, origin, available finishes, available thicknesses, minimum order quantity, and whether you have stock or produce to order.

Specifications Table

• Origin quarry / region
• Available finishes: Polished / Honed / Brushed / Flamed
• Thicknesses: 2cm / 3cm / custom
• MOQ: e.g., 1 container (approximately 300 sqm)
• Lead time: stock vs production
• Certifications held

Images Are 80% of the Decision

Use 3–5 high-quality photos: one full-slab image in good outdoor light, one close-up showing surface texture, and one showing the edge/thickness.

Price Guidance

If you can't commit to a firm price, give a range and state "price valid for 30 days." Hiding price entirely reduces enquiry conversion significantly.